From Start to Finish.
FOR THE FOLLOWING PROJECTS, I WORKED AS A PROJECT MANAGER SHEPHERDING EACH FROM IDEATION TO EXECUTION.
ROLES: PRODUCER, PROJECT MANAGER, ARTIST LIAISON, COMMUNITY MANAGER
The ASO’s Virtual Stage
PANDEMIC 2020
As the ASO transitioned to all-virtual programming, I found myself at the center of everything. Almost overnight the entire organization’s strategy became highly focused on social media, video and web. We created the Virtual Stage as a home base for all new ASO content.
The Great ASO Play-A-Long
As Symphony Orchestra across the country began creating collage-style performance videos to share on social media, often via the Acapella app, I wanted to recenter this idea on the community. The Play-A-Long challenge invites local musicians and students to "make their ASO debut" but submitting a video for a change to be featured performing "alongside" the Orchestra. Working with a composer and ASO Bassist Michael Kurth, we arranged Beginner, Intermediate and Advanced parts, set the tempo to 132 bpm, and invited Atlanta to join us in a community performance of Ode to Joy.
Listening Party Live
As the Symphony began to pivot to all-virtual events in the spring of 2020, we had to get creative with how we were reaching our audience. As our in-house video and live streaming producer, I led the team in putting together a series of live listening parties that gave our followers direct access to ASO artists.
We went live on Facebook and YouTube using the Streamyards platform.
My Role: Producer, Host, Copy, Branding
Social Media Examples
Screenshots
In regards to the Symphony’s brand voice on social, my objective is to inform without talking down and to keep our followers on their toes. Why just promote the event with bare bones information when a poll will drive more engagement and loyalty?
Objective: Humor, Unexpected Content
My Role: Concept, Copy, Image Design
Instagram Stories